Advertising Influence
Latest Contributing Articles
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Behind the Unorthodox Marketing of True Blood
If vampires were real, then how would companies market to them? This question sparked one of the most creative advertising campagins ever seen for a T.V. show.
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Authors Reviewing Their own Work
Where is the line drawn on authors promoting their own work? Can reviews be taken seriously from anonymous readers? The line is vague between promotion and fraud.
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How to Create a Media Advertising Campaign
Media professionals are always looking for news, interviews, and unusual events to report. Using a powerful key message is the best way to target an audience.
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SuperBowl 2009 Commercials
The SuperBowl is famous for its advertising. Find out who advertised, who produced the best commercials, and who produced the worst.
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SuperBowl Advertising
SuperBowl advertising has produced some of the most memorable and effective commercials in the history of television.
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Advertising and Product Placement
To persuade jaded audience to watch advertisements and buy products, advertisers have come to rely upon product placement. Here's a history of this popular strategy.
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Advertising and Persuasive Strategies
What strategies do advertisers use to persuade you to purchase products? Here's a basic primer about the most popular and effective advertising techniques.
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Reverse Marketing Tactics
How can a beauty corporation, a pain relief drug or a weight loss company sell their products while claiming we don't need them? By using reverse marketing!
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Buyers Beware
Advertisement has became a sophisticated craft. Ads tap into cultural values to tap into consumer wallets.
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Ikea and Consumption
Ikea is a global phenomenon, but its success reveals western society's desire to consume trends and short-term products.
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Playboy Bunny and Children
The playboy bunny has captured the adoration and exaltation of today's youth. One can find the icon on the back's of cars, shirts, key chains, and now on junior sizes.
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Marketing Advertising and Branding
A brief look at advertising strategies and how repeated exposure to product branding reduces general life satisfaction.
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