Writing & Publishing

Advertising Influence

Latest Articles


Behind the Unorthodox Marketing of True Blood: How Digital Kitchen Created the Buzz Around the HBO T.V. Series

By: Taylor Loran

Subliminal Suggestion in Marketing Ads: Using Subliminal Persuasion as an Effective Advertising Technique

By: Feature Writer Brenna Coleman

Authors Reviewing Their own Work: Are Some Writers Creating Aliases to Rave About Their Books?

By: Judith Bakley

How to Create a Media Advertising Campaign: A Succinct, Powerful Key Message Targets the Audience

By: Feature Writer Suzanne Pitner

SuperBowl 2009 Commercials: The Best and the Worst of the 43rd GridIron Classic’s Advertising

By: Feature Writer Suzanne Pitner

SuperBowl Advertising: Game Day Commercials Produce Big Benefits for Advertisers

By: Feature Writer Suzanne Pitner

Advertising and Product Placement: From E.T. to Back to the Future to Reality TV, It's Everywhere

By: Feature Writer Naomi Rockler-Gladen

Advertising and Persuasive Strategies: Bandwagon Appeal, Repetition, Association, & Other Techniques

By: Feature Writer Naomi Rockler-Gladen

Reverse Marketing Tactics: Why Corporations Are Telling Us We Don't Need Their Products

By: Lisa Rufle

Buyers Beware: The Cunning Craft of Advertisement

By: Ruthanne Prioreschi

Ikea and Consumption: Mass Production and Consumers

By: Ruthanne Prioreschi

Playboy Bunny and Children: Sex Icon now a Kid's Toy

By: Ruthanne Prioreschi

Marketing Advertising and Branding: A Critical Analysis of Commercial Advertising Strategies

By: Beth Lane

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