Advertising Influence

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Taylor Loran, Bryan James Edmonds

Taylor Loran

Brenna Coleman, Brenna Coleman

Feature Writer Brenna Coleman

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contributing articles
Advertising Influence

Behind the Unorthodox Marketing of True Blood

By: Taylor Loran

If vampires were real, then how would companies market to them? This question sparked one of the most creative advertising campagins ever seen for a T.V. show. more...

Authors Reviewing Their own Work

By: Judith Bakley

Where is the line drawn on authors promoting their own work? Can reviews be taken seriously from anonymous readers? The line is vague between promotion and fraud. more...

How to Create a Media Advertising Campaign

By: Feature Writer Suzanne Pitner

Media professionals are always looking for news, interviews, and unusual events to report. Using a powerful key message is the best way to target an audience. more...

SuperBowl 2009 Commercials

By: Feature Writer Suzanne Pitner

The SuperBowl is famous for its advertising. Find out who advertised, who produced the best commercials, and who produced the worst. more...

SuperBowl Advertising

By: Feature Writer Suzanne Pitner

SuperBowl advertising has produced some of the most memorable and effective commercials in the history of television. more...

Advertising and Product Placement

By: Feature Writer Naomi Rockler-Gladen

To persuade jaded audience to watch advertisements and buy products, advertisers have come to rely upon product placement. Here's a history of this popular strategy. more...

Advertising and Persuasive Strategies

By: Feature Writer Naomi Rockler-Gladen

What strategies do advertisers use to persuade you to purchase products? Here's a basic primer about the most popular and effective advertising techniques. more...

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