Advertising Influence
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Advertising Influence
Oct 19, 2009
Behind the Unorthodox Marketing of True Blood
By:
Taylor Loran
If vampires were real, then how would companies market to them? This question sparked one of the most creative advertising campagins ever seen for a T.V. show.
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Jul 20, 2009
Authors Reviewing Their own Work
By:
Judith Bakley
Where is the line drawn on authors promoting their own work? Can reviews be taken seriously from anonymous readers? The line is vague between promotion and fraud.
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May 2, 2009
How to Create a Media Advertising Campaign
By:
Suzanne Pitner
Media professionals are always looking for news, interviews, and unusual events to report. Using a powerful key message is the best way to target an audience.
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Feb 1, 2009
SuperBowl 2009 Commercials
By:
Suzanne Pitner
The SuperBowl is famous for its advertising. Find out who advertised, who produced the best commercials, and who produced the worst.
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Jan 31, 2009
SuperBowl Advertising
By:
Suzanne Pitner
SuperBowl advertising has produced some of the most memorable and effective commercials in the history of television.
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Sep 9, 2008
Advertising and Product Placement
By:
Naomi Rockler-Gladen
To persuade jaded audience to watch advertisements and buy products, advertisers have come to rely upon product placement. Here's a history of this popular strategy.
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Sep 9, 2008
Advertising and Persuasive Strategies
By:
Naomi Rockler-Gladen
What strategies do advertisers use to persuade you to purchase products? Here's a basic primer about the most popular and effective advertising techniques.
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